June 11, 2025
Just a name (rented!) – for half a billion dollars!
If you’re not in the know, the words Louvre and Abu Dhabi might seem incongruent. But it turns out there’s an art museum in the latter that’s renting just the name Louvre off the famous Paris museum for 40 years (2007–2047) for US$500,000! What?! Just goes to show: never underestimate the value of a brand name!
Sure, I was curious – and in town. So of course – we just had to get ourselves over to the Louvre Abu Dhabi!…